Automotive Training Institute (ATI)

Boost Profit and Improve Performance

ATI has solutions to grow your auto repair shop!

Part of the dream of owning an auto repair shop is helping people solve problems, being your own boss, and making lots of money. But without the right answers, an effective business plan, and the support needed to achieve this dream, it's not likely to become a reality anytime soon.

Before you waste time and money on trial-and-error attempts at growing your shop, contact ATI. Our coaches will help you discover your biggest growth opportunities, find where you're leaving money on the table, and create a personalized action plan for reaching your goals.

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Why Our Members Love ATI...

About ATI

We’re the leading coaching and training company that serves over 1,600 members.
Our shop owner coaches are full-time employees and are certified by the Center for Executive Coaching.
Our robust program includes coaching, a comprehensive course schedule, 20 groups, a discount buying program, and more.
Happy ATI members

"[ATI] has changed my life. And it's only getting better."

Keith Smith
Denny's Paint and Body

"If you think you don't need a coach, think again. There is so much ATI can teach you."

Kevin Burke
Greitens Auto Service

ATI one-on-one coaching
Interactive ATI training class

"ATI has been a Godsend. They taught me the mechanics of running my business."

Dave Erb
Dave's Ultimate Automotive

"It's an amazing program, it has just completely changed my outlook."

Chris Cozad
Alternative Auto Care

ATI engaged members

We'll help you reach your shop goals.

$3,082,969,868+ Additional Gross Profit for Member Shop Owners

Certified Full-time Coaches

Find Out How to Grow Your Shop!