Get Real Expertise for Real Results

Discover ATI's auto shop coaching solutions!

If you're constantly hitting roadblocks to reaching your shop's growth goals… perhaps it's time to get a business coach.

ATI is the leading coaching and training company for independently owned auto repair and collision shops nationwide. Our certified coaches have decades of auto repair business experience and have helped thousands of shop owners break out of their comfort zone and overcome challenges to reach their full growth potential.

Don't lose more time and money — contact ATI today!

Why Our Members Love ATI...

About ATI

We’re the leading coaching and training company that serves over 1,600 members.

Our shop owner coaches are full-time employees and are certified by the Center for Executive Coaching.

Our robust program includes coaching, a comprehensive course schedule, 20 groups, a discount buying program, and more.

Happy ATI members

"[ATI] has changed my life. And it's only getting better."

Keith Smith
Denny's Paint and Body

"If you think you don't need a coach, think again. There is so much ATI can teach you."

Kevin Burke
Greitens Auto Service

ATI one-on-one coaching

Interactive ATI training class

"ATI has been a Godsend. They taught me the mechanics of running my business."

Dave Erb
Dave's Ultimate Automotive

"It's an amazing program, it has just completely changed my outlook."

Chris Cozad
Alternative Auto Care

ATI engaged members

We'll help you reach your shop goals.

$3,082,969,868+ Additional Gross Profit for Member Shop Owners

Certified Full-time Coaches

Find Out About ATI Coaching